Television brandcasting: the return of the content-promotion hybrid
Description
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Subjects
Subjects
Branding (Marketing)
Branding (Marketing) -- United States
Convergence (Telecommunication)
LANGUAGE ARTS & DISCIPLINES / Communication Studies
PERFORMING ARTS / Television / History & Criticism
SOCIAL SCIENCE / Media Studies
Technological innovations
Television broadcasting
Television broadcasting -- Technological innovations -- United States
Television broadcasting -- United States
Branding (Marketing) -- United States
Convergence (Telecommunication)
LANGUAGE ARTS & DISCIPLINES / Communication Studies
PERFORMING ARTS / Television / History & Criticism
SOCIAL SCIENCE / Media Studies
Technological innovations
Television broadcasting
Television broadcasting -- Technological innovations -- United States
Television broadcasting -- United States
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ISBN
9780415841214
9780415841221
9780415841221
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