How brands grow: Part 2, Including emerging markets, services and durables, new brands and luxury brands

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Author
Romaniuk, Jenni
Publisher
Oxford University Press
Publication Date
2016.
Language
English

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Subjects

Subjects
Branding (Marketing)
Brand name products
Brand name products -- Management
Management
Marketing
Marketingmanagement

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Contributors
Sharp, Byron author
ISBN
9780195596267

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