The SAGE handbook of international marketing

Theoretical paradigms, issues, and debates / Masaaki Kotabe and Kristiaan Helsen

The ancient road : an overview of globalization / Terry Clark, Monica Hodis, and Paul D'Angelo

The changing global political and institutional environment / Jonathan Doh and Terrence Guay

Marketing and the global legal environment / Subhash Jain and Robert Bird

Consumer cognition across cultures / Bernd H. Schmitt and Nader T. Tavassoli

Nation equity : country-of-origin effects and globalization / Durairaj Maheswaran and Cathy Yi Chen

Researching international markets : philosophical and methodological issues / V. Kumar

Research into exporting : theoretical, methodological, and empirical insights / Constantine S. Katsikeas, Leonidas C. Leonidou, and Saeed Samiee

International franchising and licensing / Lance Eliot Brouthers and Jason Patrick McNicol

Joint ventures and alliances / Miguel Rivera-Santos and Andrew C. Inkpen

Establishment mode choice : acquisition versus Greenfield entry / Desislava Dikova and Keith D. Brouthers

Exit strategies / Masaaki Kotabe and Sonia Ketkar

Global competitive marketing strategy / Michael Grund, Oliver Heil, and Mark Elsner

Global sourcing strategy / Masaaki Kotabe, Michael J. Mol, and Janet Y. Murray

Uniformity versus conformity : the standardization issue in international marketing strategy / Saeed Samiee, Constantine S. Katsikeas, and Marios Theodosiou

International diffusion of new products / Trichy V. Krishnan and Suman Ann Thomas

Global branding / John Roberts and Julien Cayla

Pricing in the global marketplace / Kristiaan Helsen

Global communications / Gary J. Bamossy and Johny K. Johansson

Global channels of distribution / Daniel C. Bello and Forrest Briggs

Global trends in grocery retailing / Katrijn Gielens and Marnik G. Dekimpe

International salesforce management / Thomas Brashear Alejandro

The Internet and international marketing / Venkatesh Shankar and Jeffrey Meyer

Organizational heritage, institutional changes and strategic responses of firms from emerging economics / Preet S. Aulakh and Raveendra Chittoor

Small multinational enterprises under globalization / Gary Knight

Ethics and corporate social responsibility for marketing in the global marketplace / Georges Enderle and Patrick E. Murphy.