Global marketing and advertising: understanding cultural paradoxes

Author

Mooij, Marieke K. de, 1943-

Publisher

Varies, see individual formats and editions

Publication Date

Varies, see individual formats and editions

Language

English

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Subjects

Subjects

Advertising
Advertising -- Cross-cultural studies
Consumer behavior
Consumer behavior -- Cross-cultural studies
Target marketing
Target marketing -- Cross-cultural studies

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ISBN

9780803959699
9781412914765
9780803959705
9781412914758

NoveList

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