The audience studies reader

Introduction: 'It's our there somewhere': Locating the audience for The Audience Studies Reader

1. Paradigm shift: from effects to uses and gratifications

People's Choice: How the Voter Makes Up His Mind in a Presidental Campaign (extract) / Paul F. Lazarsfeld, Bernard Berelson and Hazel Gaudet

Mass Persuasion: The Social Psychology of a War Bond Drive (extract) / Robert K. Merton

Analysis of the film Don't be a Sucker: A study in communication / Eunice Cooper and Helen Dinerman

Tendency Systems and the Effects of a Movie Dealing with a Social Problem / Charles Winick

2. Moral panic and censorship: the vulnerable audience

Culture reconsidered / T. W. Adorno

Seduction of the Innocent (extract) / Fredric Wertham

Uses of Literacy (extract) / Richard Hoggart

Newson Report / Martin Baker

3. Reading as resistance: the active audience

Nationwide Audience (extract) / David Morley

Practice of Everyday Life (extract) / Michel de Certeau

Understanding Popular Culture (extract) / John Fiske

We're Here, We're Queer and We're Not Going Catalogue Shopping (extract) / Gregory Woods

4. Spectator and the Audience: shifts in screen theory

Visual pleasure and narrative cinema / Laura Mulvey

Babel and Babylon: Spectatorship in American Silent Film (extract) / Miriam Hansen

Star-gazing: Hollywood Cinema and Female Spectatorship (extract) / Jackie Stacey

Women Viewing Violence (extract) / Philip Schlesinger, Rebecca Emerson Dobash, Russell Dobash and C. Kay Weaver

5. Fan Audience: cult tests and community

Out of the Closet and Into the Universe: Queers and Star Trek / Henry Jenkins

Beatlemania: Girls Just Want to Have Fun (extract) / Barbara Ehrenreich, Elizabeth Hess and Gloria Jacobs

Histories, Fictions and Xena: Warrior Princess (extract) / Sara Gwenllian-Jones

Suffering and Solace: The Genre of Pain (extract) / Camille Bacon-Smith

Inside Subculture: The Postmodern Meaning of Style (extract) / David Muggleton

6. Female Audiences: gender and reading

Reading the Romance: Women, Patriarchy and Popular Literature (extract) / Janice Radway

Living Room Wars: Rethinking Audiences for a Postmodern World (extract) / Ien Ang

Feminism and Youth Culture (extract) / Angela McRobbie

Girl Talk: Adolescent Magazines and Their Readers (extract) / Dawn H. Currie

'Just a book', she said.': Reconfiguring Ethnography for the Female Reader of Sexual Fiction / Esther Sonnet

7. Interpretive communities: nation and ethnicity

Enlightened Racism: The Cosby Show Audiences and the Myth of the American Dream (extract) / Sut Jhally and Justin Lewis

Export of Meaning: Cross-Cultural Readings of Dallas (extract) / Tamar Liebes and Elihu Katz

Color Purple: Black Women as Cultural Readers (extract) / Jacqueline Bobo

Television, Ethnicity and Cultural Change (extract) / Marie Gillespie

Conclusion: Overflow and Audience.