Marketing to millennials: reach the largest and most influential generation of consumers ever

Book Cover
Author
Fromm, Jeff
Publisher
AMACOM, American Management Association
Publication Date
[2013]
Language
English

Description

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Subjects

Subjects
Advertising & Promotion
Attitudes
BUSINESS & ECONOMICS
Cibles (Marketing)
Comportement
Consommateurs
Consommateurs -- Comportement
Consumer Behavior
e-books
Electronic books
Generation
Generation Y
Generation Y -- Attitudes
Génération Internet
Génération Internet -- Attitudes
Jahrgang
Jeunes adultes consommateurs
Jeunes adultes consommateurs -- Attitudes
Livres numériques
Marketing
Multilevel
Target marketing
Verbraucherverhalten
Young adult consumers
Young adult consumers -- Attitudes

More Details

Contributors
Garton, Christie author
ProQuest (Firm)
ISBN
9780814433225
9780814433232

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