I. The First Generation, The 1980s
1. The Long Road to the First Cellular Systems
2. The First Cellular Systems: Japan, Europe, and the United States
3. Competing in the Early Cellular Markets
II. The Second Generation, The 1990s
4. New Technologies, Standards, Customers, and Markets in the World of 2G
5. Cellular Systems in the World of 2G: Britain, The United States, Continental Europe, China, and India
6. Competing in 2G Cellular Markets
III. The Third Generation, The 2000s
7. New Technologies, Standards, Customers, and Markets in the World of 3G
8. Emergent Digital Markets: New Zealand, Japan, South Korea, The Asia-Pacific Region, Israel, Brazil, and Mexico
9. Competing in 3G Cellular Markets
IV. The Fourth Generation, The 2010s
10. New Standards, Operating Systems, Devices, and Markets in the World of 4G
11. Cellular Systems in Africa
12. Competing in 4G Cellular Markets
