Pt. 1. Evolution of the brand creators. I am hip-hop ; Diary of an urban consumer scientist ; The best way to predict the future is to create it
Pt. 2. Profit-coding the new market trends, mindsets, and behaviors. The 7 ciphers ; Hip-hop's Midas touch ; The intersection of hip-hop, Madison Avenue, and Vine
Pt. 3. Hip-hop, sports & popular culture. Inside the starbury movement: making a $15 sneaker relevant ; Changing the game: hip-hop's impact on sports ; Corporate America & the hip-hop innovator's dilemma.
