Corporate social responsibility: doing the most good for your company and your cause

The case for doing at least some good

Corporate social initiatives : six options for doing good

Corporate cause promotions : increasing awareness and concern for social causes

Cause-related marketing : making contributions to causes based on product sales

Corporate social marketing : supporting behavior change campaigns

Corporate philanthropy : making a direct contribution to a cause

Community volunteering : employees donating their time and talents

Socially responsible business practices : discretionary business practices and investments to support causes

Twenty-five best practices for doing the most good for the company and the cause

A marketing approach to winning corporate funding and support for social initiatives : ten recommendations.