Mass affluence: seven new rules of marketing to today's consumer

Book Cover
Author
Nunes, Paul, 1963-
Publisher
Harvard Business School Press
Publication Date
c2004
Language
English

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Subjects

Subjects
Affluent consumers
Affluent consumers -- United States
Consumer behavior
Consumer behavior -- United States
Consumers
Consumers -- United States
Consumer satisfaction
Consumer satisfaction -- United States
Marketing
Marketing -- United States
Product management
Product management -- United States

More Details

Contributors
Johnson, Brian,1960-
ISBN
9781591391968

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