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Start your own graphic design business: your step-by step guide to success
Author
Publisher
Entrepreneur Press
Publication Date
c2008
Language
English
Description
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Table of Contents
From the Book
Preface
Chapter 1: Right Stuff
What is graphic design?
Employment outlook
Nature of the work
Computerization and automation
Other considerations
Working conditions
Training and other qualifications
Other skills
Employment opportunities
Future job outlook
Earnings
Related occupations
Chapter 2: Freelancing Graphic Designers: Running The Business
Freelance graphic designers
Freelance graphic designer work
Desktop publishing
Specialization versus generalization
Pleasure of the work
Running the freelance business
Where to start
Market
Chapter 3: Designing Your Graphic Arts Business
Business plan format
Choosing your business forms
Sole proprietorships
Partnerships
Corporations
Subchapter S Corporations
Limited Liability Company (LLC)
Government help and forms
State and local regulations and laws
Employment identification numbers
Final decision
Learning from other graphic designers
Cash flow
Chapter 4: Getting Set Up
Designing your business name
Your work space
Home office
Commercial space
Meeting space
Space needed
Your equipment
Must-haves
What you can get later
Communications
Phone
Fax
Internet
E-Mail
Website
Licenses for your office
Chapter 5: Legal Issues
Understanding copyright
What copyright protects
Understanding visual arts works
What copyright does not protect
Works made for hire exception
Length of copyright protection
Other copyright issues
Protecting your copyrighted images
Contacting the copyright office
When not to protect your copyright
Seeking competent legal advice
Chapter 6: Launching Your Freelance Graphic Design Business
So You're a graphic designer?
Your first client
Your portfolio
Getting the word out
Getting the business community's attention
Press release
Announcement letters
Finding your first customers
Chapter 7: Marketing Yourself
Developing your marketing plan
Pressing the flesh
Designing your networking
Half the work is finding the work
Seeking referrals
Cold calling does work
Internet marketing
Blogging for graphic designers
Who needs you now?
Always marketing
Chapter 8: Rules You Cannot Break
Dealing with clients
Ethics
Professional conduct
Insurance
Liability insurance coverage
Health care
Tax liabilities
Workers' compensation
Chapter 9: Expanding Your Freelance Graphic Design Business
Other profitable sidelines
Offering additional services to your clients
What are you selling now?
Selling to publications
Desktop publishing services
Improving your designs
Designing on speculation
Education and training
Expand your design business with e-mail
Chapter 10: Printing And Reprography Service
Creating products
Finding equipment
Getting training
Wholesale printing
Locating printers
Marketing the business
Chapter 11: Secrets Of Designing Success
Setting your fees
Formulas, hourly rates, or flat fees?
Pricing strategies
Planning and handling downtime
Outsourcing
Managing the marketing
Keep planning your business
Not as lonely as you think
Success and design on, or stop
Appendix A: Sample Contracts And Agreements
Sample collaboration contract
Joint nondisclosure agreement
Simple letter for nondisclosure
Appendix B: Graphic Designer Resources
Associations
Books
Magazines
Mailing list provider
Useful websites
Glossary
Index.
Excerpt
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Author Notes
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Subjects
Subjects
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ISBN
9781599181639
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