The emperors of chocolate: inside the secret world of Hershey and Mars
Description
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Subjects
Subjects
Candy industry
Candy industry -- United States -- History
Case studies
Chocolate candy
Chocolate candy -- United States -- Marketing -- History
Chocolate industry
Chocolate industry -- United States -- History
Competition
Competition -- United States -- Case studies
Hershey, Milton Snavely
Hershey, Milton Snavely, 1857-1945
Hershey Foods Corporation -- History
History
Marketing
Mars, Forrest
Mars, Incorporated -- History
Candy industry -- United States -- History
Case studies
Chocolate candy
Chocolate candy -- United States -- Marketing -- History
Chocolate industry
Chocolate industry -- United States -- History
Competition
Competition -- United States -- Case studies
Hershey, Milton Snavely
Hershey, Milton Snavely, 1857-1945
Hershey Foods Corporation -- History
History
Marketing
Mars, Forrest
Mars, Incorporated -- History
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ISBN
9780679421900
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