From the Book - First Free Press paperback edition
Cognitive determinants of questionable beliefs
Something out of nothing: the misperception and misinterpretation of random data
Too much from too little: the misinterpretation of incomplete and unrepresentative data
Seeing what we expect to see: the biased evaluation of ambiguous and inconsistent data
Motivational and social determinants of questionable beliefs
Seeing what we want to see: motivational determinants of belief
Believing what we are told: the biasing effects of secondhand information
The imagined agreement of others: exaggerated impressions of social support
Examples of questionable and erroneous beliefs
Belief in ineffective "alternative" health practices
Belief in the effectiveness of questionable interpersonal strategies
Where do we go from here?
Challenging dubious beliefs: the role of social science.