Marketing, ethics, and morality
The ethical challenges marketing faces
Thinking about ethics and morality
Marketing as a practical activity
Towards a marketing ethics framework
Marketers and their markets
Marketing and the marketing concept
Segmentation and target marketing
From product development to distribution
Promotion: advertising, retailing, and customers
Customer responsibilities
Marketing in a global society
Marketing and other societies
The expansion of marketing within society: social and political marketing
Fostering ethical marketing
Appendices: AMA statement of ethics (adopted in 2004)
The Hunt-Vitell general theory of marketing ethics
SCIP code of ethics for competitive intelligence professionals.
