Preface : what this book is about and how it came to be
1. The economics of innovation
2. Innovation and category maturity
3. Innovation and business architecture
5. Managing innovation in growth markets
6. Managing innovation in mature markets
7. Managing innovation in declining markets
8. Managing innovation in your enterprise
9. Extracting resources from context
10. Repurposing resources for core
11. Managing inertia in your enterprise.
