Women's magazines, 1940-1960: gender roles and the popular press

PART ONE: Introduction: Women's Magazines and Women's Roles. The Role of the Women's Magazines

Women and Society. PART TWO: The Documents. 1. World War II. 1. "What Do the Women of America Think about War?" / Ladies' Home Journal, February 1940

2. "Women and War" / Pearl S. Buck, Ladies' Home Journal, May 1940

3. "Women Work for Their Country" / Dorothy Dunbar Bromley, Woman's Home Companion, December 1941

4. "How a Woman Should Wear a Uniform" / Good Housekeeping, August 1942

5. "Meet the Berckmans: The Story of a Mother Working on Two Fronts" /Ladies' Home Journal, October 1942

6. "Mothers... Our Only Hope" /J. Edgar Hoover, Woman's Home Companion, January 1944

7. "Should We Draft Mothers?" / James Madison Wood, Woman's Home Companion, January 1944

8. "War Babies" / Alfred Toombs, Woman's Home Companion, April 1944

9. "When Your Soldier Comes Home" / Ladies' Home Journal, October 1945.

2. Women and the Workplace. 10. "Women in Politics" / Mrs. Franklin D. Roosevelt, Good Housekeeping, April 1940

11. "You Can't Have a Career and Be a Good Wife" / Ladies' Home Journal, January 1944

12. "Why I Am against the Equal Rights Amendment" / Alice Hamilton, M.D., Ladies' Home Journal, July 1945

13. "Why I Quit Working" / Jennifer Colton, Good Housekeeping, September 1951

14. "Women in Flight" /Mademoiselle, December 1952

15. "The Married Woman Goes Back to Work" / Woman's Home Companion, October 1956. 3. Marriage and Motherhood. 16. "My Husband Says

" / Helen Welshimer, Good Housekeeping, February 1940

17. "Are Good Mothers `Unfaithful' Wives?" / Wainwright Evans, Better Homes and Gardens, July 1941

18. "What's on Your Mind?" / Redbook, July 1945

19. "Are American Moms a Menace?" / Amram Scheinfeld, Ladies' Home Journal, November 1945

20. "Are You Too Educated to Be a Mother?" / Ladies' Home Journal, June 1946

21. "What Makes Wives Dissatisfied?"/Woman's Home Companion, April 1947

22. "Making Marriage Work" /Clifford R. Adams, Ladies' Home Journal, January 1948

23. "How to Help Your Husband Get Ahead" / Mrs. Dale Carnegie, Coronet, January 1954

24. "What Is `Normal' Married Love?" / Paul H. Landis, Coronet, October 1957

25. "Six Rude Answers to One Rude Question" /Beryl Pfizer, McCall's, July 1960.

4. Homemaking. 26. "Starting from Scratch" /Grace L. Pennock, Ladies' Home Journal, April 1940

27. "Housekeeping Need Not Be Dull" /Dorothy Canfield Fisher, Ladies' Home Journal, October 1941

28. "The Question-Box" / Dr. Carl P. Sherwin, Good Housekeeping, January 1944

29. "The Lively Art of Eating" /M. F. K. Fisher, Harper's Bazaar, November 1944

30. "Occupation

Housewife" /Dorothy Thompson, Ladies' Home Journal, March 1949

31. "Electric Mixers

Strong Right Arms" / Helen W. Kendall, Good Housekeeping, January 1950

32. "Granny's on the Pan" / Jane Whitbread Vivian Cadden, Redbook, November 1951

33. "Your Wife Has an Easy Racket!" /Robert J. Knowlton, American Magazine, November 1951

34. "Is There a Plot against Women?" / Paul Jones, Ladies' Home Journal, July 1954

35. "103 Women Sound Off!"/ Selma Robinson, McCall's, February 1959

36. "My Love Affair with the Washing-Machine Man" /Joyce Lubold, McCall's, June 1960.

5. Fashion and Beauty. 37. "Those Simple Little Exercises" / Ruth Anna Read, Good Housekeeping, July 1940

38. "The Mood Has Changed" / Harper's Bazaar, September 1944

39. "Can You Date These Fashions?"/ Harper's Bazaar, October 1944

40. "Do You Make These Beauty Blunders?" / Sally Berry, Good Housekeeping, April 1944

41. "What Is a `Well-Dressed' Woman?" / Elizabeth Pope, Redbook, July 1945

42. "The Fattest Girl in the Class" /Janet Engel, Seventeen, January 1948

43. "The Lass with the Delicate Air" /Mademoiselle, July 1949

44. "At My Age"/ Harper's Bazaar, December 1949

45. "The Line Forms Here" /Mademoiselle, July 1952

46. "Accessory after the Body" /Bernice Peck, Mademoiselle, October 1952

47. "Making Less of Yourself" / Harper's Bazaar, September 1955

48. "How to Look Halfway Decent" / Elinor Goulding Smith, McCall's, February 1959. 6. Critiques of the Women's Magazines, 1946-1960. 49. "The Women's Magazines" /Elizabeth Bancroft Schlesinger, New Republic, March 1946

50. "The Magazines Women Read" /Ann Griffith, American Mercury, March 1949

51. "What Every Woman Knows by Now"

Marghanita Laski, Atlantic Monthly, May 1950

52. "Up the Ladder from Charm to Vogue" /Mary McCarthy, Reporter, July 1950

53. "Happy Little Wives and Mothers" /Katharine M. Byrne, America, January 1956

54. "Marriage a la Mode" /Joan Didion, National Review, August 1960.