Creating the corporate soul: the rise of public relations and corporate imagery in American big business
Author
Publisher
University of California Press
Publication Date
c1998
Language
English
Description
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Subjects
Subjects
Advertising
Advertising -- United States -- History
Big business
Big business -- United States -- History
BUSINESS & ECONOMICS
BUSINESS & ECONOMICS -- Public Relations
Corporate Identity
Corporate image
Corporate image -- United States -- History
Corporations
Corporations -- Public relations
Corporations -- Public relations -- United States -- History
Electronic books
Entreprises
Entreprises -- Image -- États-Unis -- Histoire
Entreprises -- Relations publiques -- États-Unis -- Histoire
Grandes entreprises
Grandes entreprises -- États-Unis -- Histoire
Großbetrieb
Histoire
History
Image
Internationale ondernemingen
Öffentlichkeitsarbeit
Publicité
Publicité -- États-Unis -- Histoire
Public relations
Relations publiques
Sociétés
Sociétés -- Relations publiques -- États-Unis -- Histoire
United States
USA
More Details
ISBN
9780520087194
9780520926233
9780585301204
9780520406599
9780520926233
9780585301204
9780520406599
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