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Strategic marketing management: the complete guide to consulting, marketing, and management interviews
Strategic marketing management: the complete guide to consulting, marketing, and management interviews
Author
Chernev, Alexander
Publisher
Cerebellum Press
Publication Date
2018
Language
English
Book
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NoveList
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Table of Contents
From the Book - 9th ed
The big picture
Marketing strategy
Marketing tactics
Managing growth
Strategic marketing workbooks.
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Subjects
Subjects
Business and Management
Management
Marketing
Marketing -- Management
More Details
ISBN
9781936572502
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