. Prologue : taking a look at alternative medicine
Introduction : saving Joey Hofbauer
Distrust of modern medicine. Rediscovering the past : Mehmet Oz and his superstars
Lure of all things natural. Vitamin craze : Linus Pauling's ironic legacy
Little supplement makers versus Big Pharma. Supplement industry gets a free pass : neutering the FDA
Fifty-one thousand new supplements : which ones work?
When the stars shine on alternative medicine. Menopause and aging : Suzanne Somers weighs in
Autism's Pied Piper : Jenny McCarthy's crusade
Chronic Lyme Disease : the Blumenthal Affair
Hope business. Curing cancer : Steve Jobs, shark cartilage, coffee enemas, and more
Sick children, desperate parents : Stanislaw Burzynski's urine cure
Charismatic healers are hard to resist. Magic potions in the twenty-first century : Rashid Buttar and the lure of personality
Why some alternative therapies really do work. Remarkably powerful, highly underrated placebo response
When alternative medicine becomes quackery
Epilogue : Albert Schweitzer and the witch doctor : a parable.
