Ch. 1. Out of Alignment - Getting IP and Business Strategies Back in Sync / Dan McCurdy
Ch. 2. Evolution of the Technology Firm: IP Rights and the Business of Licensing / Bryan P. Lord
Ch. 3. Reengineering the IP Ecosystem / Kevin Rivette
Ch. 4. IP Investing: Catalyst for Return or Recipe for Pain? / Bruce Berman
Ch. 5. Making Sense of Recent Trends, Court Decisions, and Attempts at Patent Reform / Irving Rappaport
Ch. 6. Patent Valuation Contexts: Navigating Murky Waters / James D. Woods
Ch. 7. Measuring and Conveying IP Value in the Global Enterprise / Joe Beyers
Ch. 8. Strategic Patents and Return On Investment / Willy Shih
Ch. 9. Patent Litigation: The Changing Economics of Risk & Return / Ronald J. Schutz
Ch. 10. Making Reputation Pay: Intellectual Assets' Impact on Shareholder Value / Jonathan Low
Ch. 11. IP Asset Sales, Still A Work in Progress / James E. Malackowski
Ch. 12. Evolving Role of IP in M&A: From Deal-Breaker to Deal-Maker / Ron Laurie
Ch. 13. Patents-as-Hedge: Wall Street's Emerging Monetization Model / John A. Squires
Ch. 14. Financing IP Assets - What Lenders and Investors are Missing / Keith Bergelt
Ch. 15. Assets, Property and Capital in a Globalized Intellectual Value Chain / Ulf Petrusson and Bowman J. Heiden.
