Marketing in the public sector: a roadmap for improved performance

Book Cover
Author
Kotler, Philip
Publisher
Wharton School Pub
Publication Date
c2007
Language
English
Book
 Show Edition
Available from another library
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Description

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Subjects

Subjects
Administration publique
Administration publique -- Gestion
Administration publique -- Participation des citoyens
Administration publique -- Productivité
Administrative agencies
Administrative agencies -- Citizen participation
Administrative agencies -- Management
Citizen participation
Effizienz
Ellipses-Marketing
Gestion
Government productivity
Management
Marketing
Öffentlicher Sektor
Öffentlicher Sektor -- Effizienz
Öffentlicher Sektor -- Marketing
Participation des citoyens
POLITICAL SCIENCE
POLITICAL SCIENCE -- Public Affairs & Administration
Productivité
Public administration
Public administration -- Citizen participation
Public Affairs & Administration

More Details

Contributors
Lee, Nancy,1932
ISBN
9780131875159
9780132340120
9780132716222
9786610911813
9781280911811
9789861545332
9780768671148

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