Trash talk: the only book about destroying your rivals that isn't total garbage

Preface

Section I: In the beginning, there was smack. Look who's talking ; The business of trash talk ; A good heel is hard to find

Section II: The art and science of talking shit. Are you a kangaroo? ; The most critical dimension ; The last 10 percent

Section III: The answer to trash talk. How to respond (or not respond) ; The makings of mental toughness

Section IV: The problem with the line. It's not compliment battle ; When to blow the whistle ; A legit societal conversation.