Brand sense: sensory secrets behind the stuff we buy

Book Cover
Author
Lindström, Martin
Publisher
Free Press
Publication Date
2010
Language
English
Book
 Show Edition
Available from another library
Where is it?
Place Hold

Description

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Subjects

Subjects
Advertising
Advertising -- Brand name products
Advertising -- Psychological aspects
Brand name products
Business names
Psychological aspects
Senses and sensation

More Details

ISBN
9780743267847
9781439172018
9781439103456

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