Industry and firm studies

Tables and figures

Preface

[pt]. 1. Industry studies

1. Airline service : the evolution of competition since deregulation / Steven A. Morrison

2. Banking : an industry in transition / Robert M. Adams

3. Brewing : games firms play / Victor J. Tremblay and Carol Horton Tremblay

4. Cigarettes : old firms facing new challenges / Frank J. Chaloupka

5. Distilled spirits : spirited competition or regulated monopoly? / Jon P. Nelson

6. Health insurance : designing products to reduce costs / Lee R. Mobley and H.E. Frech III

7. Motion pictures : competition, distribution, and efficiencies / Stanley I. Ornstein

8. Soft drinks : the carbonated soft drink industry in the United States / Ronald W. Cotterill, William Putsis, Adam N. Rabinowitz, and Inga Druckute

9. The sports industry and antitrust / Rodney Fort

[pt]. 2. Firm studies

10. General Motors : lost dominance / Seth W. Norton

11. Microsoft : who is Microsoft today? / Don E. Waldman and Rochelle Ruffer

12. Schlitz : why the Schlitz hit the fan / Avi Goldfarb

13. TiVo : product versus incumbent advantage / Pai-Ling Yin

About the editors and contributors

Index.