Grounding your idea. The profile. Your intent. Self-contract
Gathering useful information. Market brainstorming. Real-life investigation. Researching the foundation. Conducting a survey
Giving it life. Information center. Opportunities and threats. Reality check. Product statement. Real-life example
Protecting your product. Copyright. Trademarks. Patents
Making it better. Focus group. Creator contact
Getting it made. Manufacturing it
Telling the world. Marketing strategy. Promotional tie-ins. Unusual marketing. Events. The press. Trade shows. Advertising. Direct mail. Sales kit
Setting the price. Price estimate.
Delivering it. Customer support. Fulfillment. Distribution. Representatives ("Reps"). Stores. Distributors. Self-distribution
Making it legal. Your legal structure
Money sources. Investor brainstorming. Investor questions
Keeping it straight. Record keeping. Financial analysis
Focusing your information. Business action plan
Convincing others. Prospectus. Investor meeting
Getting it going. Implementation
Keeping it going. Postlaunch.
