pt. 1. Which behaviour to change?
The dark arts : an overview of advertising
Definition : identifying the behaviour you want to change
Thoughts, feelings, and actions : using action to change behaviour
Action spurs : sometimes we need a little kick
pt. 2. Motivation action spurs
Reframing : it's not what you say, it's how you say it
Evocation : can you feel it?
Collectivism : everyone else is doing it
Ownership : what do you think?
Play : the world is a game
Utility : no more empty promises?
Modelling : monkey see, monkey do
Skill up : Stop the "I don't know how"
Eliminate complexity : knock down the hurdles
Commitment : how a small request leads to a bigger agreement
Using your powers for good.
