Music marketing: press, promotion, distribution, and retail

Pt 1. Setting the stage, merchandising, digital and physical retail and distribution, and online marketing. Creating a marketing plan that works

Making money through merchandise sales

How to sell your music online : digital retailers and distributors

Traditional brick-and-mortar distributors

Marketing to traditional retail

Online, mobile, and video marketing

pt. 2 Advertising considerations, marketing to press and radio, and making the most of your national tour. Advertising

Publicity

Radio promotion

Making the most of a tour

pt. 3. Putting it all together. Timing is everything!