Pt. I. Introduction and background
Pt. II. Why people shop where they do shoppers' responses to attributes of shopping centres
2. Research questions, methodology and questionnaire design for Part II
3. Why do people shop where they do? : the attributes of shopping centres that determine where consumers choose to shop
4. shopping centre as a brand
5. shopping centre as an object of desire : attraction and distance in shopping centre choice
6. Central place practice : shopping centre attractiveness measures, the 'break point', catchment boundaries and the UK retail hierarchy
7. Marketing sementation for shopping centres
Pt. III. Consumer decision processes in shopping choices
8. Shoppers' motivations in choices of shopping centres
9. environmental psychology approach to consumers choices of shopping centres
10. evolutionary psychology approach to understanding the 'why' of shopping behaviour : the Savannah hypothesis of shopping
11. Shoppers' motivations for e-shopping
12. E-shopping compared with shopping centres
13. Conclusions and implications.
