The handbook of marketing research: uses, misuses, and future advances

Trusted advisor : How it helps lay the foundations for insights / Rajiv Grover and Marco Vriens

Structuring market research departments and processes for optimal impact / Marco Vriens and Rajiv Grover

What do "Really Good" managers and "Really Good" researchers want of one another? / Lindsay Zaltman and Gerald Zaltman

Deep engagement with consumer experience: Listening and learning with qualitative data / Eric J. Arnould and Amber Epp

Questionnaire design and scale development / Naresh K. Malhotra

Response biases in marketing research / Hans Baumgartner and Jan-Benedict E. M. Steenkamp

Online marketing research / Jeff Miller

Advanced techniques and technologies in online research / Scott M. Smith, Jared Smith and Chad R. Allred

Sampling and weighting / Dan Mallett

Dealing with missing data in surveys and databsaese / Marco Vriens and Sandip Sinharay

Basic data analysis / Scott M. Smith and Gerald S. Albaum

Marketing decision support models: The marketing engineering approach / Gary L. Lilien and Arnold Rangaswamy

Using regression to answer "What If" / Donald r. Lehmann

Advanced regression models / Raghuram Iyengar and Sunil Gupta

Conjoint analysis : Understanding consumer decision making / David Bakken and Curtis L. Frazier

Construction of efficient designs for discrete choice experiments / Warren F. Kuhfeld

Structural equation modeling / Victoria Savalei and Peter M. Bentler

Cluster analysis and factor analysis / Subhash Sharma and Ajith Kumar

Latent structure regression / Wayne S. DeSarbo, Wagner A Kamakura, and Michel Wedel

Hierarchical Bayes Models / Greg M. Allenby and Peter E. Rossi

Hazard/survival models in marketing / Pradeep K. Chintagunta andXiaojingDong

An introduction to data mining / Christopher R. Stevens and R. Sukumar

Ad testing / Allan L. Baldinger and William A. Cook

Modelling market mix / Gerard J. Tellis

A guide to the design and execution of segmentation studies / William R. Dillon and Soumen Mukherjee

Measuring brand equity / Kevin Lane Keller

Customer satisfaction research / Richard L. Oliver

Measuring customer equity and calculating marketing ROI / Roland T. Rust, Katherine N. Lemon and Valerie A. Zeithaml

Customer lifetime value / V. Kumar

Marketing management support systems and their implications for marketing research / Gerrit H. Van Bruggen and Bernard Wierenga.