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The content revolution: communicate what you stand for by telling a better story
The content revolution: communicate what you stand for by telling a better story
Author
Masters, Mark
Publisher
LID
Publication Date
[2015]
Language
English
Book
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NoveList
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Table of Contents
From the Book
Prelude: a story to set the scene
Adapting to a new world
The traits we need for positioning ourselves as a credible resource
The rise of the human
Presenting your voice to others
The ability to create, pick and grow
Building your media company
Tools to reap the rewards
Serving others.
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Subjects
Subjects
Case studies
Internet marketing
Internet marketing -- Case studies
Marketing
Marketing -- Technological innovations
Marketing -- Technological innovations -- Case studies
Technological innovations
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ISBN
9781907794872
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