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Global franchising operations management: cases in international and emerging markets operations
Global franchising operations management: cases in international and emerging markets operations
Author
Alon, Ilan
Publisher
FT Press/Pearson
Publication Date
2012
Language
English
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Subjects
Subjects
Business & Economics
Case studies
Commerce
Commerce international
Concessions (Commerce de détail)
Concessions (Commerce de détail) -- Études de cas
franchises
Franchises (Retail trade)
Franchises (Retail trade) -- Case studies
International trade
Marketing & Sales
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ISBN
9780132884143
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