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The customer century: lessons from world class companies in integrated marketing and communications
The customer century: lessons from world class companies in integrated marketing and communications
Author
Grönstedt, Anders
Publisher
Routledge
Publication Date
2000
Language
English
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Subjects
Subjects
Business communication
Business communication -- Case studies
Case studies
Communication in management
Communication in management -- Case studies
Consumer satisfaction
Consumer satisfaction -- Case studies
Marketing
Marketing -- Case studies
More Details
ISBN
9780415921992
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