Priceless: turning ordinary products into extraordinary experiences

pt. 1. Value and experience. My kingdom for a horse: the key is value

When is a banana not a banana?: the value experience

The journey begins: the experience engagement process

pt. 2. Creating value through experience. Getting a grip: the product component

Was it good for you, too: the service component

Surroundings: the environment component

The gift: from the customer with love.