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Hit brands: how music builds value for the world's smartest brands
Hit brands: how music builds value for the world's smartest brands
Author
Jackson, Daniel M., 1972-
Publisher
Palgrave Macmillan
Publication Date
2013.
Language
English
Book
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Description
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Table of Contents
From the Book
The history of music and brand relationships
Music as identity
Case studies for music as identity
Music as engagement
Case studies for music as engagement
Music as currency
Case studies for music as currency
The future.
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Subjects
Subjects
Advertising
Advertising -- Brand name products
Branding (Marketing)
Brand name products
Music in advertising
More Details
Contributors
Jankovich, Richard
author
Sheinkop, Eric
author
ISBN
9781137271471
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